Say the hard thing early
If the idea won't work, the budget's wrong, or you don't need what you asked for, you hear it on the first call — not in month three when the money's spent.
Home/About
AleCodex Software Solutions is the independent practice of Alexander Fountain — an AI software engineer who'd rather ship something that moves a number than bill for another status meeting.
I graduated from the University of Lincoln with a 2:1 in Computer Science (Games Computing), which is a slightly unusual route into business software — and a useful one. Games teach you to build systems that hold together under load, with tight performance budgets and no room for the excuse that it works on your machine.
Since then I've written trading algorithms that run unattended against live markets, built gameplay systems in Unreal Engine 5, and spent the last year specialising in AI-driven eCommerce automation — building the listing pipelines, content generation and internal tools that contributed to a 119% profit increase for the client.
AleCodex exists because that kind of work shouldn't only be available to companies large enough to employ an engineer full-time. The same systems that transform a mid-sized retailer's operation are well within reach of a smaller business — they just need someone who can build them.
Four years of production work across three very different industries — each one leaving something the others didn't.
If the idea won't work, the budget's wrong, or you don't need what you asked for, you hear it on the first call — not in month three when the money's spent.
Scope, decisions and handover in writing. Documentation isn't bureaucracy — it's what stops a project becoming dependent on one person's memory.
Every build has a number attached before it starts — hours saved, orders processed, revenue moved. If it doesn't move, it wasn't worth building.
Your code, your repositories, your accounts, standard technology. Staying with me should be a choice you keep making, not a trap you can't leave.
A short call costs you half an hour and nothing else. Worst case, you leave with a clearer view of the problem.